Normal view
MARC view
Entry Temas (650)
001 - CONTROL NUMBER
- control field: 137073
003 - CONTROL NUMBER IDENTIFIER
- control field: OSt
005 - DATE AND TIME OF LATEST TRANSACTION
- control field: 20250326113626.0
008 - FIXED-LENGTH DATA ELEMENTS
- fixed length control field: 250326|| aca||aabn | a|a d
040 ## - CATALOGING SOURCE
- Original cataloging agency: OSt
- Transcribing agency: OSt
150 ## - HEADING--TOPICAL TERM
- Topical term or geographic name entry element: Mercadotecnia -
- General subdivision: Administración -
- Form subdivision: Estudios de caso
670 ## - SOURCE DATA FOUND
- Source citation: Work cat.: (OSt)158518: Czinkota, Michael R. 124918, Administración de la mercadotecnia /, c2001