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Rhine, Anthony

How to market the arts : a practical approach for the 21st century / by Anthony Rhine and Jay Pension. - 269 páginas : ilustraciones ; 24 cm.

Incluye referencias bibliográficas e índice.

Marketing versus engagement -- Education -- Experience -- Environment -- Ease of access.

ISBN:

Subjects--Topical Terms:
Artes--Mercadotecnia
Arts--Marketing

LC Class. No.: NX 634 / R418 2022