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Osterwalder, Alexander

Value proposition design : how to create products and services customers want / Get started with ... : Value proposition design written by Alex Osterwalder, Yves Pigneur, Greg Bernarda, Alan Smith ; designed by Trish Papadakos. - Hoboken John Wiley & Sons ©2014 - xxv, 290 páginas ilustraciones 19 x 25 cm. - Strategyzer series . - Strategyzer series .

Incluye índice.

Canvas -- Design -- Test -- Evolve.

ISBN: 978-1-1189-6805-5

Subjects--Topical Terms:
Servicios al cliente ---Administración
Control de calidad
Administración de la producción ---Control de calidad
Planeación de negocios
Planeación estratégica
Relaciones con los clientes
Customer services ---Management
Quality control
Production management ---Quality control
Business planning
Strategic planning
Customer relations

LC Class. No.: HD 62 .5 / O88 2014