Museum management and marketing /
Museum management and marketing /
edited by Richard Sandell and Robert R. Janes.
- London New York Routledge 2007
- xviii, 420 p. il., diagr., gráficas, tablas 25 cm.
- Leicester readers in museum studies .
Simultaneously published in the USA and Canada.
Incluye referencias bibliográficas e índice.
Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
041539628X (hbk. : alk. paper) 9780415396288 (hbk. : alk. paper) 0203964195 (ebk.) 9780203964194 (ebk.) 0415396298 (pbk. : alk. paper) 9780415396295 (pbk. : alk. paper)
2006022741
Museos ---Administración
Museos ---Mercadotecnia
Museums ---Management
Museums ---Marketing
AM 121 / M877 2007
Simultaneously published in the USA and Canada.
Incluye referencias bibliográficas e índice.
Complexity and creativity in contemporary museum management -- Leading change : why transformation efforts fail -- From being about something to being for somebody : the ongoing transformation of the American museum -- Museums : challenges for the 21st century -- Embracing organizational change in museums : a work in progress -- Museum staff perspectives on organizational change -- The effective management of museums : cohesive leadership and visitor-focused public programming -- The university art museum : defining purpose and mission -- Strategic management for visitor-oriented museums : a change of focus -- Liberty Science Center in the United States : a mission focused on external relevance -- Measuring social value -- Beyond big and awesome : outcome based evaluation -- The strategic significance of workforce diversity in museums -- Volunteers in the heritage sector : a neglected audience? -- Emotional intelligence, passion, and museum leadership -- Visionary leadership and missionary zeal -- Interim directorships in museums : their impact on individuals and significance to institutions -- The marketing approach in museums -- Can museums be all things to all people? : mission, goals, and marketing's role -- Strangers, guests, or clients? : visitor experiences in museums -- Museum marketing : understanding different types of audiences -- Expanding the museum audience through visitor research -- Revisiting membership scheme typologies in museums and galleries -- A delicate balance : museums and the marketplace -- The impact of free entry to museums.
041539628X (hbk. : alk. paper) 9780415396288 (hbk. : alk. paper) 0203964195 (ebk.) 9780203964194 (ebk.) 0415396298 (pbk. : alk. paper) 9780415396295 (pbk. : alk. paper)
2006022741
Museos ---Administración
Museos ---Mercadotecnia
Museums ---Management
Museums ---Marketing
AM 121 / M877 2007