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Churchill, Gilbert A.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr., Dawn Iacobucci. - 9th ed. - Mason, Ohio Thomson South-Western c2005 - xxii, 697 p. il., gráficas, tablas 26 cm.

Incluye apéndices e índice.

ISBN: 032423693X 0324201605 (book + InfoTrac)

Subjects--Topical Terms:
Investigación de mercado
Mercadotecnia ---Investigación

LC Class. No.: HF 5415 2 / C48 2005