Normal view MARC view ISBD view

Schultz, Don E.

IMC, the next generation : five steps for delivering value and measuring financial returns / by Don E. Schultz, Heidi F. Schultz - New York McGraw-Hill c2004 - xxiii, 408 p. il. 24 cm.

ISBN: 0071416625

Subjects--Topical Terms:
Marketing.
Business communication.
Brand name products.
Customer services.
Mercadotecnia
Comunicación en los negocios
Productos de marca y servicios al cliente

LC Class. No.: HF 5415 / S3595 2003