Internet marketing /

Cox, Barbara G. 1946-

Internet marketing / Barbara G. Cox, William Koelzer - Upper Saddle River, New Jersey Pearson Education Prentice Hall c2004 - xii, 324 p. il. 24 cm. - NetEffect series .

Incluye índice.

Businesses on the web -- Creating and building an internet presence -- Getting found -- Effective e-mail -- Create an Internet Marketing Action Plan -- Resources on the Web.

0130336289

2002022992


Internet, Mercadotecnia en
Comercio electrónico
Negocios ---Internet

HF 5415 1265 / C6918 2004