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Marketing internacional

Czinkota, Michael R.

Marketing internacional - México : McGraw-Hill, 1996 - 819 p. : tbs. ; 25 cm.

ISBN: 970-10-1118-X

Subjects--Topical Terms:
Comercio internacional
Mercadotecnia
Mercado de exportación

LC Class. No.: HF 1009 / 5 C95 1996

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