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Fundamentos de mercadotecnia /

Kotler, Philip

Fundamentos de mercadotecnia / Philip Kotler, Gary Armstrong ; traducción, Guadalupe Meza Staines. - 4a edición - México Prentice-Hall 1998 - 585, [115] páginas ilustraciones, retratos 25 cm.

ISBN: 968-880-948-9

Subjects--Topical Terms:
Mercadotecnia
Mercados ---Análisis

LC Class. No.: HF 5415 .1 / K65 1998

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