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Selling the invisible : a field guide to modern marketing

Beckwith, Harry

Selling the invisible : a field guide to modern marketing - New York, Estados Unidos : Warner Books, 1997 - 252 p. ; 20 cm.

ISBN: 0-446-52094-2

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HD 9980 / 5 B425

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