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Fundamentos de mercadotecnia internacional

Keegan, Warren J.

Fundamentos de mercadotecnia internacional - México : Prentice-Hall : Pearson Educación : Addison Wesley, 1998 - 421 p. : il., retrs. ; 27 cm.

ISBN: 970-17-0138-0

Subjects--Topical Terms:
Comercio exterior
Mercadotecnia para exportación ---Administración

LC Class. No.: HF 1916 / K44

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