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Marketing de los servicios

Grande Esteban, Ildefonso

Marketing de los servicios - España : ESIC, 1996 - 343 p. ; 23 cm. - Manuales prácticos de marketing .

ISBN: 84-7356-139-2

Subjects--Topical Terms:
Industrias de servicio ---Mercadotecnia

LC Class. No.: HF 5415 / 5 G735

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