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Investigación y análisis de mercado

Lehmann, Donald R.

Investigación y análisis de mercado - 2a ed. - México : Continental, 1997 - 904 p. : il. ; 25 cm.

ISBN: 968-26-1141-5

Subjects--Topical Terms:
Mercadotecnia
Mercados ---Análisis

LC Class. No.: HF 5415 / L44

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