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Mercadotecnia en acción: lecturas y casos

Forman, Andrew M.

Mercadotecnia en acción: lecturas y casos - Estados Unidos : Addison Wesley Iberoamericana, 1991 - 420 p. : il. ; 25 cm.

ISBN: 0-201-62919-4

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / F6618

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