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Mercadotecnia : planeación estratégica

Hughes, G. David

Mercadotecnia : planeación estratégica - Estados Unidos : Addison Wesley Iberoamericana, 1978 - 679 p. : tbs. ; 23 cm.

ISBN: 0-201-10259-5

Subjects--Topical Terms:
Mercadotecnia

LC Class. No.: HF 5415 / 13 H84

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