Change by design : how design thinking transforms organizations and inspires innovation /
Brown, Tim 1954-
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz. - First edition - [New York] Harper Business c2009 - viii, 264 páginas ilustraciones 24 cm.
Incluye referencias bibliográficas e índice.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
978-0-06-176608-4 (encuadernado) 0061766089 (encuadernado)
Cambio organizacional
Reingeniería (Administración)
Reorganizaciones corporativas
Diseño industrial
Organizational change.
Reengineering (Management)
Corporate reorganizations
Industrial design
HD 58 .8 / B772 2009
Change by design : how design thinking transforms organizations and inspires innovation / Tim Brown ; with Barry Katz. - First edition - [New York] Harper Business c2009 - viii, 264 páginas ilustraciones 24 cm.
Incluye referencias bibliográficas e índice.
Getting under your skin, or, How design thinking is about more than style -- Converting need into demand, or, Putting people first -- A mental matrix, or, "These people have no process!" -- Building to think, or, The power of prototyping -- Returning to the surface, or, The design of experiences -- Spreading the message, or, The importance of storytelling -- Design thinking meets the corporation, or, Teaching to fish -- The new social contract, or, We're all in this together -- Design activism, or, Inspiring solutions with global potential -- Designing tomorrow--today.
978-0-06-176608-4 (encuadernado) 0061766089 (encuadernado)
Cambio organizacional
Reingeniería (Administración)
Reorganizaciones corporativas
Diseño industrial
Organizational change.
Reengineering (Management)
Corporate reorganizations
Industrial design
HD 58 .8 / B772 2009