The strategic designer : tools and techniques for managing the design process /
Holston, David
The strategic designer : tools and techniques for managing the design process / David Holston. - Cincinnati, Ohio HOW Books c2011 - xii, 291 páginas 23 cm.
Incluye referencias bibliográficas.
Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process.
9781600617997 (rústica : papel alcalino) 1600617999 (rústica : papel alcalino)
Diseño, Servicios de
Colaboración artística
Relaciones con los clientes
Design services
Artistic collaboration
Customer relations
NK 1173 / H65 2011
The strategic designer : tools and techniques for managing the design process / David Holston. - Cincinnati, Ohio HOW Books c2011 - xii, 291 páginas 23 cm.
Incluye referencias bibliográficas.
Foreword: A shared language / by Shawn M. McKinney -- Introduction: The new designer : new skills for the conceptual economy -- Magic footsteps and wicked problems : an overview of the design process -- A framework for getting things done well : the value of process -- The collaborative designer : creating a strong client-designer relationship -- Designing through research -- Understanding the business : linking design and business -- Understanding the audience : designing for people -- What's the big idea? : managing the complexity of concept development -- Making strategy visible : design development -- Design accountability : design in the land of the bottom line -- Planning in a turbulent environment : managing the design process -- Refining your process : implementing design process.
9781600617997 (rústica : papel alcalino) 1600617999 (rústica : papel alcalino)
Diseño, Servicios de
Colaboración artística
Relaciones con los clientes
Design services
Artistic collaboration
Customer relations
NK 1173 / H65 2011